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Copenhagen Design week

Copenhagen Design week Scenography Optic shelves signé sahar famouri studio
Optic wall shelves

OPTIC Base, OPTIC Long, OPTIC Grand

Copenhagen Design week canapé modulable crystal signé sahar famouri studio
CRYSTAL sofa home edition

H 75 cm, L 220 cm, D 110 cm

Copenhagen Design week Scenography Optic shelves signé sahar famouri studio
Optic wall shelves and NYTE Long

Optic Base: Dimensions : H 60 cm, L 60 cm, D 25 cm / Optic Long : H 100 cm, L 60 cm, D 25 cm / Optic Grand: H 100 cm, L 100 cm, P 25 cm

Copenhagen Design week Nyte , Customizable desk, signé sahar famouri studio
NYTE OFFICE

NYTE presents a range of freestanding storage and shelving solutions, incorporating additional drawer units. This collection seamlessly blends innovation with timeless elegance and simplicity / H 155 cm , L 113 cm, P 30 cm

Project Overview

On the occasion of 3 Days of Design in Copenhagen, Denmark, FID Paris was selected to showcase its newest collection in the splendid setting of the Lapidarium of the Kings.

Optic wall shelves
CRYSTAL sofa home edition
Optic wall shelves and NYTE Long
NYTE OFFICE
Project Details
  • Location:  
    Copenhagen / Denmark
  • Client / Brand:  
    FID Paris
  • Tag:  
    Design Interior
  • Lead designer:  
    Sahar Famouri
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Sahar Famouri /
Creative Director

Sahar Famouri Design Studio

Sahar Famouri is a creative director and founder of FID Paris, known for her bold vision and unwavering passion for the art of living. Her journey reflects determination, artistry, and an unrelenting pursuit of excellence. Born in Tehran and based in Paris, she draws on the richness of her dual heritage as a constant source of inspiration. With over 15 years of experience spanning industrial design, art direction, furniture design, scenography, and interior architecture, she moves seamlessly between creative expression and entrepreneurial innovation, crafting work that resonates with meaning and elegance.
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"Sahar Famouri’s creations defy the limits of conventional furniture, exploring new shapes, and functionalities. Her unconventional visionary furniture challenges our preconceived ideas about what furniture can be. "
Madame figaro
"FID Paris brings contemporary furniture into a new dimension, with its distinctive design approach that allows everyone to create a unique atmosphere in their living space.".
marie claire maison
"For Sahar Famouri, every experience is a source of inspiration ; architecture, art, nature , she creates a dialogue between aesthetics and functionality."
elle decoration  
"FID Paris is an avant-garde furniture brand founded by an experienced industrial designer with a passion for innovation. Committed to high-quality craftsmanship and sustainable development, FID-PARIS established itself as a forward-thinking leader in the industry."
the worlds times

Furniture and Product design

At our Design studio, we transform ideas into living masterpieces. With over 15 years of expertise guiding every project from early sketch to refined prototype and market launch, Sahar Famouri merges industrial precision with a passion for interiors and art de vivre.she has partnered with both mainstream and niche brands, collaborating closely with their creative visionaries and manufacturing experts to deliver iconic, high performing furniture and products. Each design is meticulously crafted to balance form, function and emotion , bringing your aspirations to life, one exceptional piece at a time.

In-depth Market & Brand Analysis
Artistic Vision Meets Industrial Precision
Custom Collaboration With Brands
Emotion-Driven, Functional Design
All Services
Product & Furniture Design , Sahar Famouri Studio

Product Merchandising

At Sahar Famouri Design Studio, we craft product merchandising strategies that elevate the physical and emotional impact of every item. Merging design sensibility with commercial strategy, we create environments and displays that enhance desirability, improve customer flow, and boost product visibility—always in alignment with the brand’s aesthetic and narrative. With a deep understanding of spatial storytelling and retail dynamics, our studio delivers tailored merchandising concepts for boutiques, showrooms, department stores, and pop-up experiences.

Narrative-Driven Display
Commercial Intelligence
Cohesive Brand Experience
Modular & Scalable Solutions
All Services
Product Merchandising , Sahar Famouri Studio

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