Furniture and Product design
At our Design studio, we transform ideas into living masterpieces. With over 15 years of expertise guiding every project from early sketch to refined prototype and market launch, Sahar Famouri merges industrial precision with a passion for interiors and art de vivre.she has partnered with both mainstream and niche brands, collaborating closely with their creative visionaries and manufacturing experts to deliver iconic, high performing furniture and products. Each design is meticulously crafted to balance form, function and emotion , bringing your aspirations to life, one exceptional piece at a time.
Product Merchandising
At Sahar Famouri Design Studio, we craft product merchandising strategies that elevate the physical and emotional impact of every item. Merging design sensibility with commercial strategy, we create environments and displays that enhance desirability, improve customer flow, and boost product visibility—always in alignment with the brand’s aesthetic and narrative. With a deep understanding of spatial storytelling and retail dynamics, our studio delivers tailored merchandising concepts for boutiques, showrooms, department stores, and pop-up experiences.
Interior Design
Sahar Famouri ‘s interior design practice is built on an intimate knowledge of furniture and a deep understanding of spatial dynamics. shebegin each project by listening , uncovering your lifestyle needs, aestheticaspirations, and the unique character of your space. Leveraging Sahar’s expertise in furniture design, she curate and tailor pieces that not onlycomplement the architecture but also enhance comfort and functionality. Fromconceptual planning and 3D visualizations to sourcing and coordinating with trusted craftsmen, suppliers and artisans, she manage every detail of the execution.
Art Direction
Sahar Famouri Design Studio, partner with brands and creative communication agencies to shape compelling narratives that bring products and experiences to life. Acting as both art director and strategic consultant, we dive deep into each client’s vision , uncovering the emotional core, cultural context and market opportunities that define their story. From mood-boarding and visual identity to immersive campaign concepts, sahar’s multidisciplinary approach ensures projects with authenticity and purpose to elevate brand’s presence across channels.
Scenography & Spatial Storytelling
At Sahar Famouri Design Studio, scenography is about creating immersive worlds that amplify a brand’s message or artistic vision. Our goal is to transform spaces into powerful communication tools that inspire, captivate, and connect.Whether we are collaborating with fashion houses, creative agencies, or cultural institutions, we design scenographic experiences that engage the senses, evoke emotion, and leave a lasting impression. From product launches and brand events to art exhibitions and installations, We orchestrate every element ; lighting, materials, circulation, and atmosphere to ensure that each experience is not only aesthetic and immersive, but also strategically aligned with the client’s narrative, objectives, and identity.
saharfamouri. Studio
Studio
Sahar Famouri practice an interdisciplinary design approach that offers greater flexibility, deeper creativity, and more cohesive outcomes. This is especially valuable in high-end retail, hospitality, and cultural projects, where product, space, and brand must align seamlessly. The studio’s mission is to craft immersive, emotionally engaging, and visually unified experiences across objects, environments, and visual identities. We work closely with clients, architects, agencies, and manufacturing partners to ensure smooth alignment from concept to completion, delivering high-impact results
Furniture & Product design
At the studio, ideas become living objects. With 15+ years of experience, Sahar blend industrial precision with a passion for interiors and art de vivre, crafting high-performance furniture and products for both major and niche brands. Each piece balances form, function, and emotion to bring unique visions to life.
Art direction and creative consultancy
The Studio partners with brands and agencies to craft meaningful narratives that bring products and experiences to life. Blending art direction and strategy, Sahar translates each vision into authentic, emotionally resonant concepts, from visual identity to immersive campaigns ; enhancing brand presence across all touchpoints.
Interior Design
Sahar Famouri's interior design approach blends spatial insight with expertise in furniture design. Each project begins with listening , understanding your needs, aesthetic goals, and the soul of the space. From tailored furniture selection to full project execution with trusted artisans, Sahar ensures comfort, functionality, and harmony at every step.
Scenography & Storytelling
Sahar Famouri transforms spaces into immersive experiences that amplify a brand’s story or artistic vision. From fashion launches to exhibitions, each project is crafted to inspire and connect through light, materials, and atmosphere while staying true to the client’s identity and goals.
Product Merchandising
Product merchandising is approached as a fusion of design and strategy, creating displays that enhance visibility, spark desire, and support the brand story. With expertise in spatial storytelling and retail flow, tailored solutions are crafted for boutiques, showrooms, and pop-up spaces.
Sahar Famouri’s diverse design practice brings together products, spaces, and identities to create immersive, emotionally resonant, and visually cohesive experiences
The design process typically begins
with conceptualization where the client’s
needs and project goals are discussed
Conept
Sahar Famouri studio develop initial design concepts through sketches, diagrams, and models, focusing on spatial organization, aesthetics, and functionality.
Prototype
This phase involves refining the chosen concept, creating detailed plans, sections, and elevations to illustrate the overall design intent.
Design Development & Construction Documentation
The design is further developed, incorporating technical details, materials, and finishes, ensuring compliance with codes and regulations.The studio produce detailed drawings and specifications.
Collaborative approach
Sahar Famouri works hand-in-hand with clients and collaborates closely with agencies,manufacturing partners to ensure seamless alignment from concept to completion to deliver tailored, high-impact results.
Negotiation
The studio assist their clients in selecting a contractor through the bidding process and negotiate contractual agreements.
Project Management
Tailored to each client’s needs, we offer end-to-end project management, overseeing every phase from conceptual design through construction to final inspection.
Project Close
After construction completion, architects conduct final inspections, assist with final adjustments, and ensure all details are fulfilled before project handover.
Sahar Famouri /
Creative Director
Sahar Famouri is a creative director and founder of FID Paris, known for her bold vision and unwavering passion for the art of living. Her journey reflects determination, artistry, and an unrelenting pursuit of excellence. Born in Tehran and based in Paris, she draws on the richness of her dual heritage as a constant source of inspiration. With over 15 years of experience spanning industrial design, art direction, furniture design, scenography, and interior architecture, she moves seamlessly between creative expression and entrepreneurial innovation, crafting work that resonates with meaning and elegance.
saharfamouri.Studio
for cooperation, feel free to contact the studio via our contact details or contact form
Contact
sf.inter.designstudio@gmail.com
+33 6 47 49 56 80
Working Hours
Mon - Fri
09 - 18h
share your idea
with me
for cooperation, feel free to contact the studio via our contact details or contact form
